BOOK REVIEW : Winning Companies Winning People by Colin Coulson-Thomas

This major new work from the extensive ongoing research program by Colin Coulson-Thomas has something for everyone and a lot of “things” for most of us…

The drive behind Winning Companies Winning People is to identify the common traits of those who are successful contrasted with the traits of those who are not. Placed a bit uncomfortably in the context of Winners and Losers, Colin challenges each of us to assess ourselves against the results of the research that clearly identifies these two distinct types of people (and businesses) along with the unique traits of each.

I mentioned uncomfortable. Well, sometimes we have to be made to feel uncomfortable for the reality is that even those of us who qualify as “Winners” (and don’t jump to the conclusion that you already fit in that category) will find plenty of ways we can further improve ourselves in the 200+ pages presented here. Professor Coulson-Thomas draws a clear line of demarcation between Winners and Losers, and it is that clarity that makes this book so valuable.

If you’re looking for entertainment, Winning Companies Winning People may not make it onto your reading list but if you are looking to increase your personal success and the success of the business you work for then this is simply put a MUST READ.

From the Board of Directors down (oh – and by the way, this should be required reading for everyone serving or wishing to serve on a Board of Directors) Winning Companies Winning People zeros in on the traits of the successful (Winners) and the traits of those mired in self-defeating patterns of behavior (Losers).

Packed from front to back (and I do mean packed) is a wealth of information in respect to all of the major activities every organization engages in. Checklists at the end of each chapter provide readers with the opportunity to “test” their “Winning Behaviors.” Trust me; no matter how successful you are there is still plenty of opportunity for improvement!

The biggest challenge readers’ face with this book is their willingness to do an honest self-assessment and then actually work to adopt those winning ways. But what should we expect? You can lead a horse to water but you can’t make him drink just as Professor Coulson-Thomas leads us to those winning behaviors but he can’t make us adopt them. That is up to each one of us.

I highly recommend this book for everyone and as I mentioned earlier it should be required reading/study for anyone desiring to serve as a member of a Board of Directors. Buy this book as a working resource for improving yourself not for diversion or entertainment. There really are marked differences between Winners and Losers, and this book lays those differences out for all to see.

If you want to be a Winner (or if you are a Winner and want to grow that winning ability) then buy this book. It will be your guide to taking your proper place in the Winners’ Circle.

Terry Schurter
CEO Bennu Group

Winning Companies Winning People is available at:
www.coulson-thomaspublications.com
www.policypublications.com
On Amazon.com