I was a bit disheartened when doing a checkup on BPM activities from various industry resources recently as I see that there are a number of agencies that are touting BPM as a technology-driven concept – when nothing could be further from the truth.

This touches on a number of big organizations that have chosen to completely forget that BPM DID NOT START with technology. They have chosen to simply ignore this fact because it doesn’t mesh with the story they want to tell, it isn’t where the perceive opportunity for money to be, and – to put it bluntly – they are driven by their own personal desire to achieve financial success.

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Dallas, Texas, USA (PRWEB) – January 30, 2008—The Bennu Group is pleased to announce that the world recognized BPM/CEM Certified Process Professional program topped 500 participants for 2007. Bennu Group is also announcing the first Unlimited Corporate online training licensee – China Mobile.

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This is a very important article for anyone involved in process automation, work flow and process data collection. In reading this article your understanding of process will be transformed…

There’s a widespread belief that the data behind process is unmined gold, a mother lode just waiting for us to dig it out. Much of the premise behind many of the BPM technology approaches is based on this belief. Yet it is a very dangerous belief and for those who are following this path (and yes, you have lots of analysts and pundits telling you to go there) the discovery is that it’s like invading a foreign country. What looked like a clean sweep didn’t turn out that way and once you’re in, you can’t get out. Soon it becomes a resource hog draining the life out of the organization.

What is the fallacy? Let’s set the landscape.

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Well, I have just finished delivering my first class in Australia and what I can say? I don’t see how it is possible that the people here could be more “switched on.”

Not only did the class - a diverse class from all over Australia from private and public organizations - get it, they employed the CEM Methods and Techniques on the case studies in the class with a clarity and focus that took the results to new levels of optimization, alignment and innovation. Remember what we have said over and over, our training only gives us a way to open the door to the possibilities to radical new improvement opportunities but is up to the people using CEMM to actually produce results - and hence, value. There is no doubt about it. BPM is not only alive and well down under it is flourishing in a way that the rest of us should learn from, creating the simultaneous benefits of Increased Revenues, Decreased Costs and Enhanced Service that will easily drive business success in any organization anywhere in the world.

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It is pretty much accepted wisdom these days that companies should be customer focused. It is however unfortunate that most companies go the wrong way about this by asking their customers what they want. Customers describe their requirements in terms of products and services which when the company builds and delivers them are not desired or bought. Henry Ford put it very well “if we ask customers what they want they’ll ask for faster horses”.

And yet here in the 21st century a surprising and somewhat alarming majority of companies do precisely that. Why does this fail?

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