Change. What a powerful word. For most people the word “change” elicits an immediately reaction. The word “change” has meaning… but what meaning does it have for you?

The study of human nature tells us that change elicits a primordial response of fear or at least caution. Change means things are not going to be the same and our basic instinct is to pull back into a defensive response of fight or flight because if things are not the same then whatever is different could pose a threat to us!

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Gilead Systems wins the Triple Crown – simultaneously improving revenues, reducing costs and enhancing service.
As Business Week puts it in the prelude to this years review of the top 50 performers in Standard and Poors 500 stock index “for many years pharmaceutical companies viewed the development of HIV treatments as a necessary – but unprofitable – public service. There was some logic to that view, given that the majority of victims lived in developing nations and were unable to pay what drug makers could earn from selling other products. But Gilead Systems had a different perspective"

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Synopsis
In PartOne of this three part article we reviewed the factors driving transformational change and how the old ‘inside-out’ approach to business is about as useful as a steam engine in getting to the moon. In Part two we’ll look at how some of the world leading trend setter companies are embracing the new outside-in challenge and creating new powerful business models driven by advanced forms of BPM such as the Customer Expectation Management Method (CEMM). (more…)

Yes the evolution brought about by Customer Expectation Management (CEM) and Successful Customer Outcomes is well and truly underway. We have talked before about banks giving free money, airlines providing seats at no charge and PC suppliers handing kit to charities at no cost. These emergent strategies have now been articulated in an excellent book (FREE of course) - see the links below.

More so respected magazines such as WIRED are creating waves as they too present reasons and evidence of what the FREE business models implies for all of us, consumers, businesses and society in general. There are a range of books feeding this fire now and we provide several links that you may wish to pursue.

How could your company start giving away its products and services? What would your processes look like if your business started giving away its core product for free? (more…)

By 2011, according to the International Air Traffic Association (IATA) there will be 4.75 billion airline passengers a year. In other words that’s the equivalent of 3 out of every 4 people on the planet taking a flight in one year, and everyone of those trips involves an average of 1.6 bags per person – that is 7.6 billion bags a year. Every bag has a unique bar-marked id attached, however despite that it is estimated 1 in 100 gets misplaced, involving finding, tracking and reconciling with worried owners. If the ‘lost’ bags were lined up end to end the line they would stretch to the moon and back. (more…)