My colleague Steve Towers first really galvanized our attention around this core issue that is stopping many of us from changing our focus from what we now know to be non-value added work to that of value-added work. How did he take us there? He did so by asking the question:

Are you Doing Things Right or are you Doing The Right Things?

The answer to that question takes us to a new place, a place where we must look critically at the work we do, challenging it to make sure it is indeed value-added. That seems quite simple but many of us have found that while we can take this kind of challenge as a mental exercise, moving it to action is a far different thing.

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